somebody holds the key
“Not all that long ago I touted a warning that I felt was about to plague social media in a way the social media complex itself never bargained for. That warning? When advertisers suddenly become “spooked” about where and how their content for advertising gets distributed across the web.
What that warning entailed was not so much how the providers would react e.g., the social media platform providers such as Facebook™, Twitter™, Google™, et al. But rather, how the advertisers would react. e.g., The ones that actually pay for that placement…..”
Read more, especially the update:
AT&T and Johnson & Johnson, among the biggest advertisers in the United States, were among several companies to say Wednesday that they would stop their ads from running on YouTube and other Google properties amid concern that Google is not doing enough to prevent brands from appearing next to offensive material, like hate speech.
The companies made the moves, which did not extend to Google’s search ads, amid boycotts of YouTube by several European advertisers that began in the last week.
On Tuesday, Google had outlined steps it would take to stop ads from running next to “hateful, offensive and derogatory content” on YouTube and websites in its display network. While Google pledged to improve, brands wanted to hear there would be zero risk that their ads would appear near content promoting things like terrorism, said Brian Wieser, a media industry analyst at Pivotal Research.
“They’re saying they’re trying harder — that’s insufficient,” Mr. Wieser said of Google. “They don’t seem to understand the scale of the perceived problem.”
Continue reading the main story
source of featured graphic above:
Years ago, I encountered a series of ads in a major national newspaper for which I once applied to be a proofreader. (I think they’re still laughing out there in Chicopee.) The newspaper has changed in a number of ways since then, particularly in ownership, but the emphasis on numerical accuracy is still required. The ads were clearly written by people who were advanced professionals in the art of communicating and were about — among other things— literate writing and clear thinking. I was so struck by the overall quality of the series that I wrote and, although I had to wait for a while for the answer, apparently was eloquent enough in my request that it was granted. One day in the mail a large packet arrived with quality 8×11 photocopies of every one of the ads ever done. They were published by a major corporation that used the ads not to advertise its products, or even itself, but to spread ideas that were in keeping with its philosophies about society. Today that might be called “terraforming” or social engineering.
I preserved that packet in a bulky file folder for years until finally I couldn’t truck it around with me anymore. The WSJ Blogger, coincidentally, is doing and has done the same thing. Follow that link or use your search engine links above and you may discover that it is slowly being brought to the digital world through Pinterest and LinkedIn.
One of the ads that made a lot of people sit up and take notice was the one that admonished corporate executives to stop using the phrase “I’ll have my girl call your girl.” It went on to explain that “the girl” in question has a name, is a real person with real skills and is a bona fide part of the success equation for the exec and the company.
Another one, one of the most memorable for me, is the one in this pdf: Keep It Simple
[Ed.: I don’t know yet what to make of Dan Siegel (a child and adolescent psychiatrist) and his venture into “interpersonal neurobiology”. I thought I’d explore the possibility of buying a couple of his books. Feel free to share your impressions via the “contact” page.]
Want to Learn More?
For further reading on interpersonal neurobiology, please see Norton’s professional series which was founded by Dr. Siegel and includes over twenty texts. See also Dr. Siegel’s books, including The Developing Mind, The Mindful Brain, The Mindful Therapist, Mindsight: The New Science of Personal Transformation, The Developing Mind, 2nd Edition: How Relationships and the Brain Interact to Shape Who We Are and The Pocket Guide to Interpersonal Neurobiology: An Integrative Handbook of the Mind!
Dan Siegel, M.D. on mindfulness
Room to Breathe is a surprising story of transformation as struggling kids in a San Francisco public middle school are introduced to the practice of mindfulness meditation.
Visit roomtobreathefilm.com for more information.
Dan Siegel, M.D. on
How to Successfully Build an “Integrated” Child
At the Garrison Institute’s 2011 Climate, Cities and Behavior Symposium, Dr. Dan Siegel of the Mindsight Institute discusses the neurological basis of behavior, the mind, the brain and human relationships in the contect of cities. He explains one definition of the mind as “an embodied and relational emergent process that regulates the flow of energy and information,” and describes the role of awareness and attention in monitoring and modifying the mind. He recommends using the notion of health as a means of linking individual, community and planetary wellbeing. To learn more about the Garrison Institute’s Climate, Mind & Behavior Initiative:
Visit our website: https://www.garrisoninstitute.org/cli…
Follow us on Twitter: https://twitter.com/climatemind
Left on autoplay for access to many more by the same fellow on the same topic
It is said the warrior’s is the twofold Way of pen and sword, and he should have a taste for both Ways.
On Soldiering for the American Praetorian Class
I have the annoying and life-long aggravation of not being able to remember people’s names. It’s not related to an ability to recognize a face; I just can’t remember what’s-his-name more often than not. Kicking around on the world wide web for some understanding, I discovered brainblogger.com whose home page immediately coughed up /the-science-of-raising-a-friendly-psychopath/.
Will wonders never cease…
[Ed.: As a former EMS administrator with an intense interest in both mass casualty incident management and emergency management, I can attest to the nature and accuracy of this article. I used to think the way forward was to enhance our ability to save lives but clearly the more lucrative career path was the one that specialized in how to destroy them.]
We have mastered the act of killing. Now let’s master the joy of living.